Some members of the ruling regime in Thailand have reacted with predicable nationalist outrage to a European Union request to send observers to the forthcoming general election. Why such a defensive response? I don’t think it is because the junta holds out some hope of ballot-box manipulation. Quite the opposite. What the current regime fears most is that the Thai electoral process could be internationally recognised as being relatively clean. The “sufficiency democracy” paradigm that they promote is based on the view that the electoral process is so compromised by money politics that it can be cast aside when it delivers an unpalatable result. Slandering the electoral process is the ideological bread and butter of the coup-endorsing Thai elite. With European Observers on the ground, the elite’s ongoing attempts to discredit electoral democracy will be all the more difficult.