A reader has provided this great pair of articles. Which is The Nation? And which is Not?
Hindered rather than helped by her family’s extensive business interests, Ausanee Mahagitsiri found her own way. Here, try this doughnut. Ausanee Mahagitsiri has finally joined the rest of her family in the business world, emerging from a decade in civil service holding the first box of Krispy Kreme doughnuts that Thailand has ever seen. Her shop selling the ultrasweet, finely textured treats opens at Siam Paragon today – 73 years after the brand was introduced in the United States. Launching this country’s first franchise for the popular American chain certainly smells sweet for the eldest daughter of Thai industrialist Prayudh Mahagitsiri, who seems to have a finger in every business pie. “I’m a little bit late stepping out into public,” Ausanee says. Her younger brother Chalermchai is getting well known in politics and entertainment, and little sister Ausana opened a coffeeshop years ago. … Ausanee will work closely with the franchiser to choose 100squaremetreplus locations for future outlets with heavy traffic. She’s hired market research firms – but she also has the family chauffeur and maids standing around at potential locations counting passersby with clickers in their hands.
The elite of Thailand continue to lead the nation forward with its newest generation of hard-working sons and daughters. Just ask Yinlak “Pip” Chinthammit, who despite being born into one of Thailand’s ultra-rich families has taken the road to independence and self-determination by spending part of her vast inheritance on a small business venture at the tender age of 24. “I’ve always been very independent,” says Pip, who was educated in private school in the UK before earning a business degree at the University of San Diego. “During my sophomore year at college I even lived without a roommate for six months!” she recalls, referring to a brief period in 2004 when she was alone with her maid in a 450-square meter seaside bungalow in La Jolla, California. “I even drove my Miata by myself.” This strong will and adventurous spirit led to Pip’s most daring and radical decision of all: To not spend the rest of her life in idle luxury spending the family fortune, but to pursue her life-long dream of being a famous designer. Towards that end she has opened up her own boutique in Bangkok’s high-end Décor Mart named Glamour Inc, where she sells what she calls “my own brand of style.” Although none of the items Pip sells are actually designed or manufactured by her, she does pick them out herself from catalogs and websites, as well as the occasional buying trip abroad. “I pick only the very best in quality and cutting-edge design,” she explains. “I especially like the work of Sigi Moeslinger and Yves Behar – and I think that in a way we’re kindred spirits. They manage to create what I think I would have created too, if they hadn’t done it already. So it’s sort of like my work.” These fine examples of industrial design are often available nowhere else in Bangkok, which helps Pip justify the high prices she charges. “These are elite items,” she insists. “Very exclusive.”